Principles of Internet Marketing: New Tools and Methods for Web Developers

One of the things I always hated about college was that the textbooks were usually really boring (even more boring than the professors, if you can believe that). But there was one textbook that I learned a lot from: Planning, Developing, and Marketing Successful Web Sites (Web Warrior Series) This was one of the few books I didn’t sell back to the bookstore after the semester was done, and continued to reference during the early years of my career in Web development.

When I saw that Miletsky was publishing another textbook, I pre-ordered it, even though I’m long out of school and still resent the high price tag that they make students pay (I’d take a star off of my review for that, but I doubt it’s the authors fault). I’ve already gotten my copy and read through most of it – it’s actually worth the cost, and every bit as good as the textbook I used in college. And definitely better considering how much the Web has changed since then.

This book picks up long after its predecessor leaves off, detailing Web 2.0 tools and how to use them to market Web sites, get more traffic and introduce your products to different audiences. Although it might spend a little too much time discussing demographic breakdowns, the author does a great job in teaching marketing to non-marketing people. It’s totally up to date, well written, clear, and packs a lot of great information into one book.

Once again, I plan to keep this book with me at work as a resource. I would recommend anybody who works in Web development or marketing not to be afraid of buying this just because you’re not in school anymore. It’s a really interesting read, and definitely worth the money.

Rating: 5 / 5